CEO of Amazon.com, Inc. Jeff Bezos (TOMMASO BODDI/AFP/Getty Images)
Are your wallets ready? That ‘rainy day’ fund is probably going to evaporate as Amazon Prime Day upon us again. The e-doors officially open on July 11th, but the sale starts at 9pm EST on July 10th, so definitely set your alarms if you want in on the deal mayhem. But how exactly do you navigate all of it? What’s the winning strategy? Here’s everything you need to know, courtesy of the experts at BestBlackFriday.com — who suggests the following tips for winning Prime Day 2017.
A special ‘thank you’ to the experts at Slickdeals.net and NerdWallet team for sharing additional insights.
- New deals will be posted every 5 minutes for 30 hours until 3am ET on July 12th.
- Downloading the free Amazon App is probably the best tool to guarantee that you do not miss the deal that you want. So, make sure you turn on your alerts.
- Use your desktop or laptop computer for purchases. While Amazon’s app is great for browsing and finding upcoming deals, we always recommend making actual purchases on a computer, especially if you’re heavy on the multi-tab usage.
- If you aren’t a Prime member, it’s probably a good time to take advantage of a 30-day trial.
- Make sure your Prime account is in good standing and all personal information is correct & updated — deal urgency is obviously a factor here so any lost time could get be a deciding factor in getting that sweet discount.
- Consider competitor store sales. While Amazon is obviously commanding the spotlight on Prime Day, but competitors like Walmart, eBay, Target, and Best Buy are likely to have sales. Keep your eyes open!
Now that you’re prepared, here’s a breakdown of the most anticipated deals so far.
The most anticipated digital doorbusters*:
*I’ll continue to update this list as more information comes through.
Whether you’re planning on spending money or not, free giveaways are popping up every hour, up to when Prime Day starts. So, even right now you could be enjoying some freebies just with a little bit of luck and a tap of your screen. What exactly is up or grabs? So far, giveaways have included a Nintendo Switch, Amazon Echo (surprise, surprise), Samsung Home Theatre System, Apple iPad mini 4, Nikon D3400, PlayStation 4 Slim, iRobot Roomba 614, and 12" Apple MacBook. You definitely need to keep your eyes on the time, though — a recent giveaway for a MacBook Pro was only open for 2 minutes before a winner was selected.
To access the giveaways:
Experts weigh in:
Courtney Jespersen, retail and shopping expert at NerdWallet shared some critical insight for anyone looking to take advantage of the sales:
Prime Day only lasts for 30 hours. The time-sensitive nature of the event can put added pressure on a consumer’s decision and might encourage shoppers to make a snap purchase. But there’s no excuse for not doing your homework. If you’re a price-sensitive shopper already, you’ll know a good price when you see it. For instance, audiophiles who have been watching the price of the Echo Speaker week after week will know a major price drop when they see it.
But if you’ve never researched the price of a 70-inch TV before Prime Day, don’t buy the first one you see just because Amazon says it’s a good sale. The Internet has made it easier than ever to research the price history of a product, just by Googling the product name. In fact, if you’re savvy enough, you can search for the name of a product along with ‘Prime Day 2016’ to see how this year’s price compares to last year. While you’re at it, see what it sold for on Black Friday 2016. Knowing the price history of a product can color your decision.
Kimberly Palmer, credit card expert at NerdWallet also suggests that buying with credit may not be a terrible idea, if thought about correctly:
If you’ve been planning to buy something on Amazon — especially something pricey — then clicking ‘purchase’ on Amazon Prime Day can end up saving you money — up to 20 percent cashback on many items. The Amazon Prime Store Card already offers 5 percent cashback on Amazon purchases, so that’s an additional 15 percent cashback. Just be sure that you pay for your purchase with your Amazon Prime Store card; if another card is automatically selected as the default payment, then you can lose out on the cashback.
And if you have your eye on a specific big-ticket item, you might want to buy it early in the day because supplies are limited. To avoid overspending or buying items you don’t need, plan what you want to purchase in advance, before July 11, and then wait to actually make the purchase on your card until the cashback deals begin.
- Slickdeals.net has a dedicated Amazon Prime Day page showcasing the best deals, coupons, promo codes, and discounts.
- BestBlackFriday.com will be live blogging the entire Prime Day 2017 sale starting from when the first deal goes live. They’ll also be taking it a step further and posting last year’s Black Friday prices to truly deem them a ‘deal or dud’ status.
So there you have it, folks. Get excited about great deals and have Prime Day fun.
Tom is a serial e-commerce entrepreneur passionate about the creation + delivery of transformative digital experiences at scale. Connect with him on LinkedIn or follow him on Twitter.